If you have ever noticed the unique headshot drawings that are a staple of the Wall Street Journal you may have guessed they are done with a computer or special Photoshop filter. Nope. Each one is drawn by hand taking from 2-5 hours each. Artisan.
To celebrate its 10th year of e-commerce success, Ralph Lauren is launching a 4D light show at their flagship stores in London and New York. All produced by Netherlands based projection wizards, NuFormer. Here is a behind the scenes video of how it was produced. (via mashable).
And here are some more videos of their work.
Lesson: Attention and wonder comes from doing what others will not try.
Update: Here is the footage of the actual Ralph Lauren show on November 20, 2010
I stumbled on to the web site for Uber designer Paul Rand the other day. Many amazing articles and I highly recommend the visit (Click here to visit the home page).
I thought this excerpt from an article entitled "Logos, Flags, and Escutcheons" was particularly compelling (But do click through and read the whole piece):
"Here’s what a logo is and does:
A logo is a flag, a signature, an escutcheon.
A logo doesn’t sell (directly), it identifies.
A logo is rarely a description of a business.
A logo derives its meaning from the quality of the thing it symbolizes, not the other way around.
A logo is less important than the product it signifies; what it means is more important that what it looks like....
...A well designed logo, in the end, is a reflection of the business it symbolizes. It connotes a thoughtful and purposeful enterprise, and mirrors the quality of its products and services. It is good public relations-a harbinger of good will.
It says “We care.”
Some good food for thought when thinking about your logo or designing one for others.
