Paul Rand on Logos

I stumbled on to the web site for Uber designer Paul Rand the other day. Many amazing articles and I highly recommend the visit (Click here to visit the home page). I thought this excerpt from an article entitled “Logos, Flags, and Escutcheons” wa…

A Phrase To Lose Forever

“That won’t work in our industry” The biggest road block to breaking free from the gravity of past habits (yours AND your competitors) is to conclude that any new idea won’t work without running through a quick gauntlet. Simply exhaust a discussio…