Keep Calm and Carry On was a poster produced by the British government in 1939 to raise morale during Word War 2. It regained popularity in recent years but was never used for its original purpose.
The phrase jumped into my head after hearing one too many stories of the difficulties business leaders are experiencing, how frustrating it is for a business owner and how long this downturn feels.
The greatest?? (and, interestingly, the least sexy) asset you can have in almost every phase of business (and life) is persistence.
So I hope this serves as a reminder to always Keep Calm and Carry On.