The Secret of Marketing

Persistence. There, I just saved you months of marketing book reading and countless dollars as you burn through another group of marketing agencies that claim to have the next “secret sauce.” Sure, you need to have a message that is rooted in a co…

Edit and Amplify

Loved this piece by Ellen McGirt on Nike CEO Mark Parker. It warms my heart to see a CEO of a giant corporation that balances the left brain AND the right. This bit summed that up nicely: He repeats a mantra I hear early and often: Edit and amplif…