Don’t Sell. Inspire!

The imagery is great but the copy is incredible: “Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules, and they have no respect fo…

Buy The Premise….Buy The Bit

The late, great Johnny Carson once said about comedy… “If you buy the premise..you buy the bit.” It seems to me that when you dig all the way down, so much of the discussion on sales, marketing, buzz, tipping points, etc.. come down to figuring …

Why Business Owners Need a Player-Coach

What happens when a business owner wants more, is no longer having fun, and is feeling the truism of the phrase, “It???s lonely at the top???? If you dig under the rationalizations, excuses and other superficial factors, not enjoying their business an…

You Are Not Groupon. Phew!

There is much buzz, chatter and opionion over the announcement of Groupon going public (And this smart post from David Heinemeier Hansson should tell you why it is not as rosy as it seems). Much the same as so many that ogled over the previous dis…