Love this quote from Ari Emanuel answering a Q&A about how he could not be on social media sites:
I don’t need your influence. I don’t want your information, so you don’t get mine. Not everything should be shared. If somebody wants to share their life, great. I don’t have to. It’s not required. So I’m not gonna fucking do it.
That, refreshingly, is an honest answer from an extraordinarily influential business leader. Sharing and social media is not the be all and end all for building and growing a succesful business. Do what works for you and don’t waste your time and energy if it makes no impact on your business.
And if you want to enjoy more straight talk from Mr. Emanuel you will REALLY enjoy this video from the 2010 web 2.0 summit (You will easily see why Ari on Entourage is based on Ari Emanuel).