Life Is Too Short To Be A Boring Company

Spotted this on the blog of Dustin Curtis and thought it was a great find. Despite Groupon getting clobbered in the public markets, the sentiment and approach to how they think about their business and the purpose they want it to serve is terrific.  

From their S1 filing (Emphasis added is my own):

We want the time people spend with Groupon to be memorable. Life is too short to be a boring company. Whether it’s with a deal for something unusual, such as fire dancing classes, or a marketing campaign such as Grouspawn, we seek to create experiences for our customers that make today different enough from yesterday to justify getting out of bed. […]

We believe that when once-great companies fall, they don’t lose to competitors, they lose to themselves—and that happens when they stop focusing on making people happy. As such, we do not intend to be reactive to competitors. We will watch them, but we won’t distract ourselves with decisions that aren’t designed primarily to make our customers and merchants happy.